If you think about it, email technology hasn't changed much in 20 years.

It's still useful, even in the era of social media, but it can be a big headache as well as spam and other unimportant messages can clog your feed.

Everett, who turned 30 Sunday, and his team of programmers have spent the last year or so at their East Bay Street office working on a new, and hopefully better email service called Pingly.

"We're building basically from the ground up a brand new email service, if you will," Everett said.

The name comes from the phrase 'Ping me' (send me an email later.)

The self-funded service hasn't launched yet but Everett said the goal is to optimize what traditional email does well while minimizing what makes it a pain in the neck.

For instance, one of the best things about email is that anyone who knows your email address can send you a message. Everett said that will remain the same with Pingly but it will help you prioritize what's important.

"We help sort your inbox based on your connections," he said. "Important conversations won't be pushed down by less important stuff."

It will also encourage developers to build and expand on it.

"That's just the tip of the iceberg," Everett said. "It will be a better Gmail if you will. Gmail will be our biggest competitor."

Ready to try it?

Everett says he expects the first batch of email invites to try the beta version should go out in three weeks to a month.

You can sign up for an email at pingly.com and if you get people to share your link you will move up in line and be able to pre-register your username. As of Sunday, there were about 1,600 people signed up.

Background

Everett burst onto the tech scene about six years ago when he created TwitPic, which grew to be one of the largest photo-sharing services on Twitter.

He moved to Daniel Island from Oklahoma for the climate and to be near the water.

Three years ago, about a week after Twitter introduced its own photo-sharing service, Everett launched Heello, an open-source (developer-friendly) alternative to Twitter.

Heello never took off. Everett says there was a lot of interest in having an open-source (developer-friendly) alternative to Twitter but in the end people wanted to stay where their friends were.

He plans to shut Heello down in a few weeks as Pingly picks up steam.

Will people leave Gmail for Pingly? It will be interesting to watch.

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