It wasn't long ago Sullivan's Island was the sneak beach, the place where you could still find towel space when Isle of Palms or Folly Beach was packed. Well, kiss the last of that obscurity goodbye.

Sunburned day-trippers now swarm the well-heeled beach streets. The restaurants have become trendy hang-outs. And in a coup de grace, the haute GQ magazine just named it the "Best Beach No One Knows About."

As if.

"Aaaah," Mayor Mike Perkis said when he heard. "That did ruin my day. We are one of the best, family-friendly beaches on the East Coast. But come here on the weekend - I can't believe nobody knows about it."

GQ named the island among the "Six Best Beaches in America." The others were notables like Hanalei Bay, Kaua'i, Hawaii as "best beach that might kill you," a nod to its huge waves.

Writer Mark Byrne called Sullivan's "a quiet paradise across the Ravenel Bridge from the city proper. Rarely will you see more than ten people laid out on its dunes. Which means you can pick up a bag of boiled peanuts (side of the road; $2), set up camp at the edge of the receding tide, and pretend this little slice of sand is all yours."

Just don't take "camp" literally. It's not allowed on Sullivan's. Maybe someone ought to tell Mark.