The largest financial institution based in the Charleston area is dipping a toe in the upper reaches of South Carolina.

CresCom Bank said Monday that has hired a Greenville executive to lead its entry into the Upstate market. Scott Frierson will be responsible for "developing relationships and providing overall direction, guidance and support in Upstate activities," the bank said.

CresCom is seeking office space for Frierson, but it hasn't announced any plans to open a retail branch in the new market, according to a spokeswoman.

"We're pleased to expand our footprint within South Carolina by entering into the Greenville marketplace," CEO David L. Morrow said in statement. "It's an important opportunity for us, and Scott's background gives us great confidence as we move into the Upstate."

Frierson has 22 years of experience in the Greenville banking business. Most recently, he was South Carolina state executive and director of business banking for CertusBank.

CresCom operates mostly along the coast in the Charleston and Grand Strand markets.

Its recently expanded inland to St. George in upper Dorchester County by acquiring an existing branch from a Walterboro lender. The bank also is getting ready to open an office - its 13th overall - in the Cane Bay Planation development in the Carnes Crossroads area of Berkeley County.

CresCom is owned by Charleston-based Carolina Financial Corp.