As a national builder, David Weekley Homes frames upscale homes in neighborhoods across close to 20 markets including metro Charleston.

But the focus on constructing its own communities or in other planned villages raises a few points.

Some buyers may be intrigued by the company's designs but are looking at another neighborhood. They may live in a part of town without a David Weekley subdivision. Maybe, a shopper has picked out just the right lot but wants a ready-made high-end floor plan.

Those are some of the buyer preferences that the Houston home builder wants to capture with its "Build on Your Lot" program.

One advantage, the company says, is its design center stands centrally located off Interstate 526 in westernmost Mount Pleasant.

David Weekley Homes promotes what it calls "five great reasons to let us build on your lot."

Those perks are the "experience" of a 33-year-old company; "award-winning" floor plans with "thousands of options" and the builder's exclusive Flexspace; "buying power" via volume pricing; "lower financing costs" through a preferred lender; and "customer service" that the builder says is #1.

The handful of homes that the company has broken ground on or built are on Daniel Island, Park West, Dunes West, Darrell Creek, Isle of Palms and in Rivertowne Country Club. Other areas that the builder intends to look at include Moncks Corner and Goose Creek.

"We are just trying to get traction," says Bryan Booth, president of David Weekley Homes' Charleston division. "We feel this (could end up as) 10-20 percent of the total market."

The company has sold 14 of the "build on your lot" homes since offering the program two-and-a-half years ago, he says.

Among the builder's local custom-like houses is a new home for sale at 2433 Bending Oak Loop in Rivertowne east of the Cooper. The four-bedroom, 2,758-square-foot house, a Champlain model, is priced at $599,107.

"This (price) includes the lot" as well as standard features such as upper end appliances and open deck and extras such as hardwood floors, gas fireplace, screened-in porch and shower upgrades, says Bubba Reynolds, project manager for David Weekley Homes in the Charleston area. Two bedrooms open to and from a balcony. There's space for a fifth bedroom. The sky blue undercoating on the deck cover keeps bugs away, he says.

Buyer demographics show families, move ups, retirees and downsizers are all interested, he says.

The home is in The Pointe section of Rivertowne, which includes amenities such as a community dock and boat launch.

In the case of Rivertowne, "A variety of people bought a lot a long time ago. There's not a lot of new construction here," Booth says.

"We do some custom builds (but) our preference is they (customers) choose one of our 50 plans," says Sarah Kemp, marketing director at David Weekley Homes Charleston. "We will build on their lot."

Prices run from the $200,000s to $800,000-$900,000, Booth says. According to Reynolds, the homes are sized from 1,500 to 4,400 square feet.

The sales models can drive interest. "Entrepreneurial sales people" call Realtors who go to open houses at the properties or otherwise promote them, Kemp says. "Build on your lots get the most traffic," she says.

"We get leads from our communities" such as Carolina Park in Mount Pleasant, Booth says.

In moving forward with construction, "It's kind of a one-stop shop," Booth says. "You can pick everything at the design center. It's all upfront pricing. They know up front what's going in."

The company's promoting its Build on Your Lot program as "the market's heating up," Booth says. "We are lower priced, higher end."

For more information, visit David Weekley Homes at www.davidweekleyhomes.com.

Reach Jim Parker at 937-5542 or jparker@postandcourier.com.