COLUMBIA - South Carolina reported a record $90 million revenue in 2012-13, but it wouldn't have turned a profit without $2,537,697 in total subsidy.

That's because of $89,097,412 in expenses, another record for the athletics department.

Like all investments, it requires spending money to make money in college athletics. The key is knowing how to spend dollars and cents. Here's a breakdown of where South Carolina invested its money in 2012-13, where its revenue came from, and how it compared to the previous year.

All financial figures are according to a report from USA TODAY Sports.


Ticket sales: $20,086,353

Contributions: $25,887,641

Rights/licensing: $31,219,646

Student fees: $2,537,697

Other: $10,753,085

Total revenue: $90,484,422


Coaching/staff: $31,918,772

Scholarships: $9,062,390

Buildings/grounds: $16,669,889

Other: $36,746,111

Total expenses: $89,097,412

Here's a look at how specific 2012-13 finances compared to 2011-12:


Tickets sales: South Carolina received $36,568 more.

Contributions: South Carolina received $721,764 more.

Rights/licensing: South Carolina received $387,703 more.

Student fees: South Carolina received $199,429 more.

Other: South Carolina received $1,530,606 more.


Coaching/staff: South Carolina spent $3,134,165 more.

Scholarships: South Carolina spent $226,010 more.

Buildings/grounds: South Carolina spent $2,286,947 more.

Other: South Carolina spent $291,122 fewer.

Using the numbers above, you can see South Carolina received significantly more revenue from "other" sources. Some examples could be tournament/bowl game revenue from conferences, food and concessions, parking, game guarantees and other sources. It also received substantially more in contributions from donors, corporations or other organizations, while its ticket revenue didn't drastically change from the previous year.

Meanwhile, South Carolina spent significantly more on coaching salaries in 2012-13, while it actually spent less in "other" places. Other expenses include game guarantees, severance payments, recruiting, team travel, equipment and uniforms, game day and camp costs and conference dues, among other items.