"Thankfully, this World Cup is in the same time zone," says Daniel Brock of My Father's Moustache.

In 2010, the World Cup was held in South Africa, which is six hours ahead of Charleston.

To celebrate the Cup, My Father's Moustache is offering a slate of specials and promotions, including two-buck Bud Lights during games; a June 12 kick-off party and a replica World Cup trophy for the patron who attends the most matches at the Mt. Pleasant pub. And if a patron watches at least one match a day at My Father's Moustache, he or she is eligible to win "royal treatment during the final," which entails a reclining chair, a personal server and a $100 bar tab.

Other local celebrations include viewing parties at The Alley, which is affiliating with the Charleston Battery for the championships.

The World Cup runs through July 13. My Father's Moustache is located at 1045 Ben Sawyer Blvd. To learn more, call 884-2425, or visit myfathersmoustache.com.