Jadeveon Clowney broke away from the mold Wednesday, signing an endorsement deal to become the new face of Puma's marketing campaign.

The former South Carolina defensive end chose Puma, despite the company having no deal with the NFL. Clowney will be unable to wear Puma cleats during games, but that didn't deter his decision.

"I just want to be a part of something different," Clowney told ESPN.com. "Why not change it up?"

Terms of the deal were not disclosed, according to ESPN. It had been expected Clowney would sign with Puma since February.

Other endorsement deals for Clowney include Gillette, New Era and Wilson, according to ESPN.

Clowney signed his deal with Puma on the eve of the NFL Draft. He joined a plethora of high-profile members of the NFL's upcoming rookie class who have signed endorsements recently.

Nike signed the top four quarterbacks in this draft class: Johnny Manziel of Texas A&M, Blake Bortles of Central Florida, Teddy Bridgewater of Louisville and Derek Carr of Fresno State. Former Clemson receiver Sammy Watkins and former Ohio State running back Carlos Hyde signed with Adidas.

Clowney is expected to be the first pick in the NFL Draft, which begins 8 p.m. tonight. He would be the second South Carolina player to receive that distinction, joining former Heisman Trophy-winning running back George Rogers.

Watkins is expected to be a top-5 pick, perhaps as high as No. 3.

Follow postandcourier.com throughout the day for updates on the NFL Draft's first round, and make sure to grab Friday's edition of The Post and Courier for full coverage.