A tall building in North Carolina is seeking a high bidder, courtesy of a local real estate company.

The iconic Murchison Building in downtown Wilmington will be heading to the auction block on May 5.

Mount Pleasant-based Ziff Properties is looking to shed the 11-story structure on the website Auction.com, as part of the firm's shifting focus to its retail holdings, said Christian Chamblee, Ziff's chief operating officer and director of acquisitions.

The firm owns dozens of shopping centers, office space, flex centers and light industrial properties between Florida and Virginia, according to its website.

Ziff has owned the 1914-built structure since the 1990s and has been trying to sell the space since last year, Chamblee said.

The Murchison structure was said to be the tallest building in the coastal city until the 12-story PPD pharmaceutical building was built in 2007.

The bidding starts at $350,000. The auction website lists just 47 percent of the building's more than 60,000 square feet as occupied.

Rebranding

A familiar name in South Carolina banking circles could go away next week.

First Financial Holdings Inc., which was originally set up in Charleston as the parent company for First Federal Bank, will be replaced with South State Corp. if shareholders approve it.

The proposed change will be decided by vote at the company's April 22 annual meeting at First Financial's headquarters at 520 Gervais St. in Columbia. It starts at 2 p.m.

First Financial was acquired last year by SCBT Financial, which kept the acquired company's name and now has five distinct lending businesses under its umbrella.

Come this summer, the more than 120 branches that make up those units will switch to one name - South State Bank. The move reflects the owner's plan to grow into a regional lending juggernaut in South Carolina and beyond.

The change is scheduled to take effect in June and July.

It is part of $20 million in capital improvements being made to integrate First Federal, SCBT and the other three lending units: NCBT of Charlotte, Community Bank & Trust of Cornelia, Ga., and The Savannah Bank of coastal Georgia.

At First Federal, the switch will spell the end of a local household brand that goes back to its opening in downtown Charleston about 80 years ago.

Blue to green

For seven years, JetBlue Airways has brought a little greenery to select cities it serves.

This year, Boston will benefit from the "One Thing That's Green" campaign. The airline's home base of New York continues to benefit from the efforts as well.

But through April 30, any city on the route, including Charleston, can be on the receiving end if enough people go to Facebook.com/JetBlue, click the like button, and then vote for their favorite BlueCity from the route map on the "One Thing That's Green" Facebook tab.

Customers can vote multiple times for the BlueCity they hope will receive the next green space. JetBlue will announce the community it has selected on May 1, and the green space projects will take place in the fall.

"Our annual 'One Thing That's Green' campaign literally breathes new life into local communities. This year we are asking our customers where they would like to see more greenery and vibrant green spaces in their local neighborhoods," said Icema Gibbs, JetBlue's director of corporate social responsibility. "Over the past seven years, we've played a small part in creating a healthier planet by planting more than 3,000 trees and cleaning 35,000 tons of trash in New York City. Our goal is to improve air quality and enhance the local communities where we live and serve."