Bill Murray wore a little piece of the Holy City around his neck Sunday at the Oscars.
The film star who lives in Charleston wore a peacock feather bow tie by Brackish, a line of feather bow ties designed and hand-made by Charleston artisans.
Jeff Plotner, who co-owns the label with Ben Ross, said Murray also sported Brackish bow ties to recent film premieres of his newest movies, "Monuments Men" and "The Grand Budapest Hotel."
"His personal trainer bought him one of our ties for Christmas, and (Murray) liked it so much he wanted more designs," Plotner said.
Friends of Murray approached Plotner again last week and told him the movie star would like to wear another Brackish tie to the Oscars, so he sent the peacock feather tie to Murray in Los Angeles in time for the award show, Plotner said.
"He's great at supporting local Charleston businesses, and he's appreciative of everything. We were super excited that he was wearing it last night," he said. "Nobody else does what we do, so it's a pretty recognizable brand."
Other celebrities who have donned the locally made ties include actor Jack Nicholson and Tariq Luqmaan Trotter, the lead MC of The Roots who goes by the stage name of Black Thought.
Brackish has a team of 10 local artisans who create bow ties out of bird feathers, many of which are native to the Lowcountry. The ties are crafted at a workshop in West Ashley and sold by 50 retailers in the United States and Europe.
Reach Abigail Darlington at 937-5906 and follow her on Twitter @A_Big_Gail