Charleston Gourmet Burger Co. will reappear on NBC's "Today" show at 8 a.m. Tuesday in the second installment of "Start up to Success," a three-week series in which four start-up businesses across the country compete for investment money.
Local burger chefs Chevalo and Monique Wilsondebriano operate the Charleston Gourmet Burger Co. booth at local farmers markets such as the Charleston Farmers Market held each Saturday in Marion Square. Given the popularity of their burgers, the husband and wife launched a burger marinade, which is now sold in 100 stores nationwide.
Charleston Burger Co. was one of four small businesses chosen to give their business pitch on the "Today" show to investor Marcus Lemonis of "The Profit," a CNBC program about how to succeed as an entrepreneur.
One business is asked to leave the program each week, and the last business owners standing after the third round will receive guidance and investment money from Lemonis.
The Wilsondebrianos made it through the first round of judging on Feb. 25.
"We are profitable, we are debt-free, and as our business grows, we expect to become a major household brand," Chevalo Wilsondebriano said during the pitch last week. "So now in order to go nationwide, we want to be able to carefully do that. We hear a lot of companies do it too fast and fail, and so we feel we need the guidance."
The Charleston entrepreneurs will compete again Tuesday against a rubber stamp company called Rubber Elephant, and 2 Armadilla Snack Co., an organic chick pea chip company.
A sock retailer was voted off the series last week.
Reach Abigail Darlington at 937-5906 and follow her on Twitter @A_Big_Gail