What is it?

Juicing is a means of turning raw fruits and vegetables into liquid drinks. Recipes (formulas) are developed based on the vitamin, mineral and antioxidant properties of the base ingredients. The fruits and vegetables are combined for their neutraceutical benefits. Neutraceutical is a term coined in 1989 by Dr. Stephen DeFelice. It combines "nutrition" and "pharmaceutical" to describe a food or supplement that has health and medical benefits.

What's the story?

Juicing is the combination of fruits and vegetables for their phytonutrients and flavonoid components. It is believed that cold press juices deliver vitamins and nutrients as a functional food for the body to quickly digest.

Who's buying it?

Juice bars are popular with health and fitness advocates, athletes, college students, families, seniors and children. Professional athletes, models and celebrities such as Gwyneth Paltrow, Ryan Seacrest, Salma Hayek and Martha Stewart "juice."

Who's selling it?

Sweet CeCe's Frozen Yogurt and Juice Bar at 99 South Market St. has partnered with Neda Smith, a holistic and health nutrition counselor, to craft their juice bar menu. Ingredients are sourced from GrowFood Carolina when available as well as local farms. The juice menu includes: The Rookie, Supreme Green, System Detox, Memory Activator and Winding Down.


"Let food be thy medicine and medicine be thy food." - Hippocrates, 463-370 BC

Local footnote

Juices also may be found at Dell'Z Vibez, The Sprout, Green Wave Smoothies, Smoothie King, Planet Smoothie, Grind and Squeeze, The Juice Joint, How Art Thou Cafe.

Deidre Schipani