JERUSALEM - More than 100 Israeli leaders gathered with Jewish-American counterparts in Jerusalem last month with a daunting mission: to save Jewish life in North America.
Jewish American leaders have known for years that assimilation and intermarriage were slowly shrinking their communities, but the early November gathering took on an extra sense of urgency. Just weeks earlier, a landmark study had found that young American Jews are growing increasingly estranged from Judaism.
As these efforts press ahead, they are being complicated by a new issue: What role can Israel play in Jewish-American life at a time when many American Jews, who tend to be socially liberal, have misgivings about some of Israel's policies.
There is a broad consensus that Israel will be an important player in solving the problems of American Jewry. Yet experts say that it cannot ignore the alienation that many Americans feel over perceived religious intolerance, Israel's construction of West Bank settlements and the continued control over millions of Palestinians.
"An Israel which doesn't address these issues is an Israel which in the long run endangers the relationship with world Jewry," said Donniel Hartman, who leads an initiative called iEngage, which encourages dialogue about perceptions of Israel with American Jews and which sent representatives to November's gathering. He said Jews who don't believe Israel shares their liberal values may disconnect from it.
Israel's newfound influence in the debate on American Jewry represents something of a role reversal. U.S. Jews have traditionally been a lifeline, raising hundreds of millions of dollars and lobbying American governments on behalf of the Jewish state. Today, Israel is a thriving, affluent and modern country, albeit with some unusual problems.
During November's meetings, participants spent two days brainstorming on ways to bring young unaffiliated Jews back to their roots.
The meeting, organized by the Israeli prime minister's office, was part of a campaign to strengthen Jewish identity among young Jews and solidify their connection to Israel. Some 120 representatives from Jewish organizations and a number of Israeli government ministries pledged to formulate a plan by next year to address assimilation.
Alan Hoffman, the director of the Jewish Agency, which also convened the meeting, said the effect of Israel's policies on American Jewish identities was not discussed. The agency is a nonprofit group that works closely with the government and acts as a link between Jews around the world.
Still, officials say Israel is essential to cementing Jewish identity.
"It's clear to us that if you are not part of the Orthodox world and are not connected to Israel, you assimilate," said Natan Sharansky, the Jewish Agency's chairman.
"We need to show how much your life is more interesting, more significant if part of your identity is also a deep connection to Israel," he added. The agency also organized the November meeting.
Israel has already invested more than $125 million trying to bring young Jews to visit, either on short tours or longer-term programs to strengthen their ties with the country. More than 300,000 young Jews from around the world have traveled to Israel on Birthright, a free 10-day trip funded by Israel as well as Jewish philanthropists. Studies show that while the trips foster a connection to Israel, that link does not always last.
Now, beyond just pumping money into Israel-related programs, Israel has established a task force and convened the Jerusalem meeting to consider a longer term strategy to keep Jews Jewish.
"I know that we have that inner strength to guarantee the Jewish future. I know it and you know it and together we're going to achieve exactly that - to defend and secure the Jewish people and the one and only Jewish state," Israeli Prime Minister Benjamin Netanyahu told the gathering of Jewish leaders.
The results of the discussions will only be seen next year and it's not yet apparent what Israel can do to reverse the trend.
Ideas floated at the Jerusalem meeting included targeting young Jews on college campuses, engaging them once they return from trips like Birthright and bringing Jews to Israel younger and more often.
Hartman's initiative, iEngage, was last week adopted by American leaders of the Reform movement, the largest stream of Judaism in the U.S., as a way to strengthen ties to Israel in the context of American Jewish values.
Hartman says the project is meant to help connect young American Jews to Israel by changing the relationship between the world's two largest Jewish communities into one of equality. Hartman said that includes openly discussing Israel's disputed policies rather than blindly supporting them.
Despite those disputes, having Israel join the effort to halt assimilation lends the mission "strong symbolic value," said Steven M. Cohen, a professor of Jewish social policy at Hebrew Union College-Jewish Institute of Religion, who also consulted on the Pew study.
Above all, Israel's interests lie in preserving its supporters in North America, he said.
"To what extent do Jews care about Israel and to what extent do they support Israel's policies? If you're a political leader in Israel, both factors come into account," he said.