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If wearing school colors isn't enough for Clemson and South Carolina fans, now they can smell like their favorite state universities, too.

Masik Collegiate Fragrances has made that possible for collegiate fans across the Southeast with campus-inspired colognes and perfumes. The company recently teamed up with Clemson and South Carolina to create their official school scents.

Masik developed the men and women's fragrances and school officials tested them to choose which ones became each school's official perfume and cologne, a company release said.

Scents for the University of South Carolina were inspired by the Horseshoe, the Gamecocks, roses, apples and "the Southern charm of Columbia," said company CEO Katie Masik.

Clemson scents reflect the school's colors, with ingredients such as mandarin and orange blossom.

"I wanted to create a fragrance line which is different than what's out there," Masik said. "Scent is really closely linked to memory and I thought if we could link a smell to a very memorable life experience, it could spark memories of the past. And for me, a very memorable life experience was college."

The fragrances are sold online at Masik.com, and locally at Belk in Citadel Mall and Northwoods Mall.

Reach Abigail Darlington at 937-5906 and follow her on Twitter @A_Big_Gail

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