The Sober or Slammer campaign, meant to curb drunk driving, kicks off tomorrow for the holiday season.

The S.C. Highway Patrol announced the kickoff on Thursday. Starting on Friday, law enforcement agencies around the state will ramp up enforcement efforts against drunk drivers.

Since 2007, there's been a 30 percent decrease in fatal crashes, according to S.C. Highway Patrol.

But Cpl. Bob Beres said one fatality is too many and they need the public's help in this campaign. Authorities urge anyone who suspects there's a drunk driver on the road to call *HP.

"A lot of people feel like the new year means it's a fresh start. But the families of the people who lost their lives on the road don't get clean slates. They live with that pain all year long," Beres said.

This year 708 people were killed on the state's roadways, down from 812 last year, according to S.C. Highway Patrols officials.