The Boulevard

Four-story mixed-use development on Coleman Boulevard

325 upscale apartments

Ground level retail space to house merchants like Stox Salon and Day Spa and Maverick Southern Kitchens.

Development is part of efforts to revitalize Coleman Boulevard.

The Boulevard, a mixed-use development on Coleman Boulevard in Mount Pleasant, officially opened Thursday.

The four-story development has been dubbed a major piece in the efforts to transform one of the town’s major thoroughfares into a vibrant main street.

Town officials and several members of development firm The Beach Co. held a ribbon-cutting ceremony to officially mark the opening of the $40 million, 5.95-acre project along Coleman Boulevard, near Pherigo Street.

Officials touted the development as a significant piece of the puzzle in the revitalization efforts of Coleman Boulevard.

“This gets people living on Coleman Boulevard. They can now walk to a restaurant, to the store and even public transposition with a CARTA stop out front,” said Dan Doyle, The Beach Co. vice president of development. “This is more than just another new development. This is realization of a plan ... This gets a walkable, livable environment on Coleman Boulevard.”

The Coleman Boulevard Revitalization Project was unveiled in 2008 and includes changes such as on-street parking, lower speed limits and improved bicycle access. The changes are being implemented in various phases.

The busy roadway has also added more retailers, including the high-profile grocer Southern Season at the former Food Lion space across from The Boulevard.

The Boulevard is composed of three four-story buildings to house a total of 325 upscale urban residential apartments, which range from $975 to $2,600 per month. The project also includes about 15,000 square feet of first floor space for the leasing office and street-level retail and restaurants. The list of retailers so far has included Stox Salon and Day Spa and Maverick Southern Kitchens.