Social media keeps food trucks connected to customers
Remember the first time you saw a food truck in Charleston?
It really wasn’t that long ago, barely three years. These days, they seem part of the scenery with their brightly wrapped exteriors and their smell-infused interiors as they park at various locations around the Lowcountry.
They’re mobile kitchens producing true take-out orders. Sometimes, the name of the truck provides an obvious clue to the menu. Baja Burritos, Diggity Doughnuts and The Fry Captain certainly deliver as advertised.
On occasion, though, there are others that require the taste test. Otherwise, how would one know that Refueler’s features Filipino Fusion or that Pot Kettle Black is proud of its Spider Pig BLT? More on those items a little later.
The trucks head to various locations throughout the week. How does anybody know where The Creole Truck will be on Wednesday or how long Roti Rolls will serve lunch on Friday?
While the menus vary, there is one common denominator that keeps them connected: social media.
Facebook and Twitter are the go-to locations for finding these mobile kitchens. Every truck has somebody responsible for posting the daily location and in many cases, there’s an indication of where they’ll be tomorrow.
There are about 20 trucks serving the three counties. From Meeting Street to Moncks Corner, there are trucks serving Asian, Indian, Caribbean, Latin, Italian and Southern cuisine.
Sometimes, all in the same sandwich!
If you’re in line at The Geechee Island Truck, sweet potato casserole or a shrimp taco will tempt your taste buds.
The AutoBanh specializes in Vietnamese street food. Gator bites are popular at The Creole Truck and it’s tough to make enough crab cake sliders to keep customers happy at The Foodie Truck.
Get the idea? It’s food truck pot luck. Around here, if a number of trucks congregate at one place, it’s called a food truck rodeo. Elsewhere, they might be called rallies.
Cities across the nation are still trying to figure out where the trucks can park, how long they can stay and whether they’ll impact the brick-and-mortar restaurants. Some of those same hurdles are present here.
Sure smells good
Maybe you’re still drinking your morning coffee and wondering just what Filipino Fusion or a Spider Pig BLT might be?
Before I splash those ingredients across your palate or even upon the morning breakfast table, please allow a minor shameless promotion.
From 3-10 p.m. today in The Post and Courier’s parking lot at King and Columbus streets, you’re invited to a fall food truck rodeo.
In addition to many of the trucks already mentioned, there will be live music as well as pumpkin decorating. Oh yeah, it’s also free admission.
Bring a lawn chair and friendly pets are welcome.
Now, back to our regularly scheduled program.
A Spider Pig BLT features fried green tomatoes, pimiento cheese and bacon. I’m not a fan of tomatoes or pimiento cheese, but I consumed one of those sandwiches recently like it was my job.
As for Refueler’s Filipino Fusion, that truck’s most popular offering is the Fili cheese steak roll.
There’s something in one of these trucks for everybody.
By the way, my favorite truck name is Outta My Huevos. It feels good to say this when elbowing your way to the front of the line.
I’m hungry. See you later in the parking lot.
Reach Warren Peper at firstname.lastname@example.org.