LivingSocial works to move beyond daily deals

  • Posted: Wednesday, September 18, 2013 12:01 a.m.
A LivingSocial volunteer verifies a Dollar Lunch Day Instant Deal in New York City in 2011. The firm is now expanding its online business model. (AP Images for LivingSocial/File)

LivingSocial, like its larger rival Groupon, is working to move beyond daily deals.

Washington-based LivingSocial, which is privately held, is not getting rid of the deals for restaurants, spas and getaways that land in subscribers’ inboxes every day. Rather, the company is expanding the number of deals it offers, extending the duration of their availability and adding online coupons for national chains to its offerings.

Jake Maas, senior vice president of product and operations, said the changes represent an evolution of LivingSocial’s business that comes from listening to what customers want. This ranges from travel offerings to deals from large retailers and restaurant chains. The company has expanded the number of its travel deals more than sevenfold to cover a broad range of options, from budget-oriented to luxury offerings.

The move follows the publicly traded Groupon Inc.’s expansion beyond daily deals into new services. The Chicago-based company recently acquired last-minute travel booking app Blink to boost its Groupon Getaways business. And it launched Groupon Reserve, which lets people book restaurant tables at a discount.

And it comes on the heels of Google Inc.’s decision to redesign its Gmail inboxes so that promotions, social network notifications and other non-personal email go into separate folders. Users have click over from a “primary” email tab to see messages Google deems as secondary.

Comments { }

Postandcourier.com is pleased to offer readers the enhanced ability to comment on stories. We expect our readers to engage in lively, yet civil discourse. Postandcourier.com does not edit user submitted statements and we cannot promise that readers will not occasionally find offensive or inaccurate comments posted in the comments area. Responsibility for the statements posted lies with the person submitting the comment, not postandcourier.com. If you find a comment that is objectionable, please click "report abuse" and we will review it for possible removal. Please be reminded, however, that in accordance with our Terms of Use and federal law, we are under no obligation to remove any third party comments posted on our website. Read our full Terms and Conditions.