Carving up the Pig: Charleston’s Piggly Wiggly to sell 22 stores to Bi-Lo; 7 to Harris Teeter
Piggly Wiggly Carolina Co. has been a big part of the Charleston landscape seemingly since forever, but that’s about to change.
At a glance
Piggly Wiggly Carolina Co.
Founder: Joseph T. Newton Jr.
Current president: David R. Schools
No. of stores: About 100 in S.C. and coastal Georgia
Started in 1947, much of the local franchise will soon disappear from some of the biggest population areas in the Charleston region, reflecting the increasingly competitive nature of the grocery business.
Stores that will be sold
Piggly Wiggly is selling 22 stores to Bi-Lo and seven stores to Harris Teeter.
Those being sold to Bi-Lo in S.C. are:
3386 Railroad Ave., Bamberg
50 Burnt Church Road, Bluffton
445 Meeting St., Charleston
630 Skylark Drive, Charleston
136 S. Main St., Clover
4711-1 Forest Drive, Columbia
104 Jungle Road, Edisto Beach
3353 S.C. Highway 72/221 East, Greenwood
3575 Maybank Highway, Johns Island
9616 U.S. Highway 78, Ladson
760 U.S. Highway 378, Lexington
4360 Augusta Road, Lexington
208 East McIntyre St., Mullins
115 Willbrook Blvd., Pawleys Island
518 N. Wheeler Ave., Prosperity
615 Harry C Raysor Drive South, St. Matthews
Those in Georgia are:
1338 North Way, Darien, Ga.
4415 Augusta St., Garden City, Ga.
312 S. Main St., Glennville, Ga.
1042 U.S. Highway 80 West, Pooler, Ga.
2142 East Victory Drive, Savannah, Ga.
7360 Skidaway Road, Savannah, Ga.
Those being sold to Harris Teeter are:
1739 Maybank Highway, Charleston
1985 Folly Road, James Island
1005 Harbor View Road, James Island
1220 Ben Sawyer Blvd., Mount Pleasant
1981 Riviera Drive, Mount Pleasant
130 Gardeners Circle, (Newton Farms) Johns Island
1505 Palm Blvd., (Newton Farms) Isle of Palms (under construction)
“The environment that has heated up dramatically in the past six months in the grocery industry with mergers and acquisitions created an opportunity for us to ensure the value of our employee-owned company,” Piggly Wiggly spokesman Christopher Ibsen said Thursday.
The Pig’s past
1947: Joseph T. Newton opened a Piggly Wiggly franchise in downtown Charleston.
1955: Piggly Wiggly incorporated Greenbax Stamp Co., the start of its customer- reward program. Shoppers got stamps with each purchase that could be traded in for goods and services.
Mid-1960s: Newton bought out the Columbia franchisee and combined it with his Charleston-based Piggly Wiggly Wholesale. He changed the parent company’s name to Piggly Wiggly Carolina.
1975: The company became employee-owned. Through the program, privately owned Piggly Wiggly began setting aside company stock for eligible workers.
1979: Joe Newton retired and became chairman. Son Joseph T. “Buzzy” Newton III was named president of Piggly Wiggly Carolina; future chairman Burt Schools was named executive vice president. Under them, the chain grew to more than 115 stores with annual revenue of more than $700 million and more than 5,000 employees in the Carolinas and Georgia.
1999: Construction was completed on Piggly Wiggly’s $12 million corporate office at Albemarle Point Center, and a $30 million 612,000-square-foot distribution center near I-26 and Jedburg Road in Berkeley County.
2004: It closed and demolished its roughly 40-year-old peninsula supermarket known as “Piggly Wiggly No. 1” at 445 Meeting St. It built a new store on the site and reopened the next year.
2005: Piggly Wiggly opened Newton Farms, an upscale gourmet grocery store near Kiawah and Seabrook islands.
2007: Buzzy Newton retired, and nephew David R. Schools was named president.
2008: The company sold its 65 big delivery trucks to Ryder Systems and leased the fleet back.
2010: Piggly Wiggly sold for $28 million and leased back its Berkeley County distribution center.
2012: Piggly Wiggly launched its “Local Since Forever” ad campaign.
Sept. 12, 2013: Piggly Wiggly announced a deal to sell 22 stores to Bi-Lo and 7 to Harris Teeter.
The Charleston-based grocer is selling off 22 of its roughly 100 stores to Bi-Lo Holdings, including several corporate-owned supermarkets in the Charleston area. Among them is the “Piggly Wiggly No. 1” Meeting Street store on the peninsula.
The family-run business also is selling seven Charleston-area stores to Harris Teeter, which is in the process of being sold to Cincinnati-based Kroger Co. Those stores include Piggly Wiggly’s upscale Newton Farms gourmet supermarket on Johns Island and a future location being built on the Isle of Palms.
The sales prices were not disclosed.
None of the acquired stores is expected to be closed, Ibsen said.
Piggly Wiggly will be left with 26 corporate-owned supermarkets in South Carolina and one in coastal Georgia. It will continue to service and distribute inventory to 31 independently owned stores in the franchise, mostly in the Palmetto State, Ibsen said.
The sales mark a dramatic retreat for Piggly Wiggly in its own backyard. It is selling 11 stores in the tri-county area, leaving it with about 10.
Downtown Charleston, where the local supermarket empire got its start just around the end of World War II, will be without a Pig by the end of the year. The same goes for Mount Pleasant, James Island and much of West Ashley, all large suburban residential markets.
‘Measure of sadness’
Once the deals are finalized, the chain’s nearest stores to downtown Charleston will be near Sam Rittenberg Boulevard and Old Towne Road in West Ashley and on Ashley Phosphate Road and Rivers Avenue in North Charleston.
‘Measure of sadness’
Other retained area stores are in Hollywood, Moncks Corner, Summerville and St. George. The local chain also will keep a Piggly Wiggly-owned Price Wise location in Hanahan.
“It’s bittersweet for us,” Ibsen said. “There is a certain measure of sadness that the company will have a very different profile in the Charleston community than it’s had in the past 66 years.”
As for Piggly Wiggly’s warehouses near Summerville and in North Charleston, Ibsen said it’s too early to say if one or the other will be closed.
“We ultimately will be a smaller company,” he said. “We are in the process of working on a new distribution model. It is nearly finalized.”
He also could not say what effect the sell-off will have on Piggly Wiggly’s corporate offices in West Ashley except to say, “The overall size and structure of the company will be impacted. We are looking to grow the business as it takes shape in its new form.”
David Schools, Piggly Wiggly Carolina Co.’s president and CEO, said employees in the affected stores will be offered job opportunities with the new owners.
“The departure of employees and stores from the Piggly Wiggly team will be acutely felt, but we know that both Harris Teeter and Bi-Lo will benefit from these outstanding folks,” Schools said in statement.
Schools was not available for further comment Thursday.
Jared Lott, operator of the Meeting Street Piggly Wiggly, who’s been working at the store for the past eight years, said the employees have worked hard to give the store its own welcoming personality, and the place has become a solid part of the neighborhood. The customers are a nice mix of longtime East Side residents, college students and people new to the area, brought here by recent development. “We’ve taken it and ran with it,” he said. “We’re really, really proud.”
Co-operator D’Shawn Smith, well-known for his entertaining announcements over the store’s public address system, said he thinks Bi-Lo is a good company. “But it hurts to see the Pig close,” he said. He grew up not far from the store. “This was the neighborhood store since I was a child,” he said.
And he hopes Bi-Lo allows him to continue to make the announcements. They are one of the ways he contributes to the store, he said. “The inspiration comes from the people I meet on a daily basis.”
The grocery business has been marked by consolidation lately, which has created several large chains and has made it more difficult for smaller, privately owned players to compete on pricing and purchasing.
Kroger’s buyout of Harris Teeter is the latest example. Another is Bi-Lo: It bought out Winn-Dixie and its 480 stores for $560 million in 2011. Bi-Lo then snapped up another 165 stores in May for $265 million, this time from Food Lion parent Delhaize Group.
Bi-Lo’s deal with Piggly Wiggly is expected to close by the end of the year, when the 22 stores it’s buying statewide and in Georgia will be re-branded under the Bi-Lo banner. About 1,200 employees are expected to join the Jacksonville, Fla.-based chain.
After it acquires two Charleston Piggly Wiggly stores, along with one on Johns Island and another in Ladson, Bi-Lo’s presence in the three-county Charleston region will grow to 19 stores.
“We look forward to welcoming new associates in good standing to the Bi-Lo Holdings family and to building on the strength of these stores,” Randall Onstead, CEO of Bi-Lo Holdings, said in a statement. “This agreement will build on the strength of our Bi-Lo stores in South Carolina and coastal Georgia and allow us to provide the freshest foods and the best deals to a broader customer base.”
Harris Teeter’s purchase will be completed in October, when it will close the stores, except the pharmacies, for several days for stocking and training. About 550 employees will join Harris Teeter.
The Matthews, N.C.-based chain already has seven stores in the Charleston area and is adding two more, in Summerville and North Charleston. The Pig acquisition will give the grocer 16 stores locally.
Harris Teeter plans to remodel and expand several of the newly acquired supermarkets.
“These store locations and the dedicated associates who work in them make this an especially attractive transaction for Harris Teeter,” CEO Thomas W. Dickson said in a statement. “Charleston is a growing and vibrant market, and we look forward to continuing to expand our presence in the region.”
Note: The Piggly Wiggly store on Sumar Street in West Ashley will be retained. An earlier version of this story omitted it.
Diane Knich contributed to this report. Reach Warren L. Wise at 937-5524 or twitter.com/warrenlancewise.