Conservatives are no longer the only Americans sounding rising alarms about the Patient Protection and Affordable Care Act. And even the Obama administration has been busy granting waivers and delays from the massive law’s confusing maze of regulations.
But as assorted private enterprises, government entities, unions and educational institutions keep struggling to figure out how to afford the Affordable Care Act, the television industry appears primed to reap a prime-time windfall from it.
The Wall Street Journal recently reported that TV networks and stations are “anticipating an advertising bonanza related to the rollout of the federal health overhaul, with as much as $1 billion expected to be spent on ads by insurers alone.”
That boost in ad revenue stems not just from insurance commercials aimed at convincing viewers of the best buys under Obamacare, but from TV spots by several state governments (though not South Carolina’s) promoting their Oct. 1 launches of the insurance exchanges required by the law in 2014. According to the Journal: “An ad for Oregon’s exchange features a guitar-strumming folk singer who touts the promise of giving health care to ‘each logger and lawyer and stay-at-home dad; every baker and banker and indie rock band.’ ”
Unfortunately, such reassuring musical messages can’t ease the increasing apprehension — or is that comprehension? — that Obamacare is a bewildering, and costly, mess.
Meanwhile, CNBC delivered this ominous warning: “As the debate rages over who benefits from the Affordable Care Act, one thing is becoming clear: The controversial program is a dream come true for rip-off artists. Consumer experts warn that the program has created a huge opportunity for swindling people by stealing their money and their sensitive personal information.”
Monica Lindeen, Montana’s Commissioner of Securities and Insurance, told CNBC: “There are fake exchanges already up and running on the Internet. If you do a search and type in ‘exchange,’ you’ll find all sorts of websites that claim to be in the exchange when they are not.”
So take sales pitches based on Obamacare with more than a few grains of skeptical salt.
After all, that shoddy “health reform” bill of goods that the president signed in 2010 re-confirms the ancient wisdom of this maxim:
Caveat emptor (Let the buyer beware).
Clearly there’s an increasing level of wariness, with more than 1,500 exemptions already granted from the ACA.