July was “a banner month” for Charleston County hotels, according to a key local tourism agency.
Occupancy increased 1.8 percent over July a year ago to 79.5 percent, the average daily rate climbed 6.9 percent and revenue per available room jumped 9 percent, according to Perrin Lawson, deputy director of the Charleston Area Convention and Visitors Bureau.
“By all accounts, July was a banner month for Charleston County hotels,” he said.
The East Cooper area posted records for highest average daily rate and revenue per available room with an occupancy rate of 81.9 percent, Lawson said.
East Cooper’s average daily rate climbed to $134.73, or 14.8 percent, over July 2012, while revenue per available room came in at $110.46, up 19.8 percent, according to the monthly hotel occupancy report prepared by the Office of Tourism Analysis at the College of Charleston.
Also of note, hotels in West Ashley reported the highest overall occupancy rate of 87.1 percent, up 5.1 percent over last year.
Downtown Charleston hotels reported 84.7 percent occupancy, up 2.2 percent from a year earlier, while North Charleston, where nearly half the rooms in the county are located, posted 71.9 percent occupancy, a healthy showing but slightly down by half a percent from last year.
For the year, hotel occupancy stands at 73.9 percent, up 0.3 percent. The average daily room rate is $130.37, up 4.6 percent, while revenue per available room came in at $97.45, an increase of 4.9 percent.
The number of room nights sold, or demand, for the county’s 15,351 hotel rooms rose 2.8 percent to 378,223 in July. For the year, the number of room nights sold is up 2.3 percent.
Reach Warren L. Wise at 937-5524 or twitter.com/warrenlancewise.
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