It’s not quite as sexy as a million-dollar deal with Nike or Gatorade, but NFL rookie and former Gamecock running back Marcus Lattimore just signed an endorsement contract with the company that manages South Carolina’s most popular Medicaid insurance plan.

First Choice by Select Health of South Carolina announced the deal today. A spokesman for the company confirmed that Lattimore will be paid for his endorsement.

Lattimore was not immediately available for questions. Select Health has not disclosed the terms of the endorsement contract.

The 21-year-old’s focus will be encouraging teens and young adults with a Select Health Medicaid plan to get annual wellness check-ups.

“It’s a big part of being healthy,” said Lattimore in a press release. “Going to see your doctor once a year – just doing that little thing – can go a long way. Your doctor needs to check on you and make sure everything is good.”

According to ESPN, Lattimore has signed endorsement deals with other companies this spring, including Under Armour.

Reach Lauren Sausser at 937-5598.