Isle of Palms Council will decide whether rear-window advertising counts as an unauthorized billboard
ISLE OF PALMS — Is advertising on the rear window of Dennis Samuelson’s car an unauthorized billboard for his business?
That thorny issue will be on the agenda for the Tuesday night meeting of City Council, officials said.
Samuelson said the city told him he faced a $1,000 per day fine unless he moved the car away from Palm Boulevard. Or he turned it around so the rear window faced away from the road, he said.
Facing the prospect of such a hefty penalty, Samuelson said he decided to comply although he thinks the rule is unfair, noting that his business generates taxes for the city and the island has many businesses with logos on their vehicles.
The car, which he said is driven for work, is parked at his Carolina Coastal Properties LLC.
“It’s not parked there for the signage. That is a secondary purpose,” he said.
Reach Prentiss Findlay at 937-5711