• Baker’s fashion plate •
Selling such stylish cars as Mercedes-Benz, Porsche, Jaguar and Maserati, Baker Motor Co. would appear to be a proper fit for its latest foray.
The dealership group will be title sponsor for Charleston Fashion Week next spring.
Going forward, the 2013 event will be known as Baker Motor Company Charleston Fashion Week, according to the fashion extravaganza’s owner and producer GulfStream Communications.
“I have been impressed at how Charleston Fashion Week has grown and evolved over its history,” said Tommy Baker, president of Baker Motor Co. “We look forward to our expanded role as title sponsor.”
Baker Motor Company Charleston Fashion Week 2013 will take place March 19-23 under the tents at Marion Square.
According to GulfStream, the sponsorship “will entail a comprehensivemarketing package for Baker, a customer appreciation element and a significant charity component with MUSC Children’s Hospital.”
GulfStream president Jed Drew said, “We are extremely excited to have Baker Motor Company as title sponsor for 2013. In my mind, Baker has always represented the highest quality of product, great customer service and strong community involvement. These are characteristics that we strive for at Charleston Fashion Week, and as a result we’ve seen the event grow locally, regionally and nationally.”
For more information and to purchase tickets, visitcharlestonfashionweek.com or find @ChasFashWeek on Twitter, Facebook, and Instagram.
Showcasing fashion designers, retailers and models, Charleston Fashion Week has become a premier fashion week in North America and named a Top 20 Event for March by the Southeast Tourism Society.
Events include more than 45 runway shows, Spring Bridal Show, Emerging Designer Competition, Rock the Runway Model Competition, interactive entertainment, chic after-parties and press events.
Baker Motor, formed in 1988, also sells Infiniti, smart, Land Rover, Maybach, GMC, Buick, Cadillac and Sprinter vans. It is headquartered on Savannah Highway.
For more information visit www.bakermotorcompany.com.
• Better than all the rest •
Less than two months after naming its first winners in order, Automotive News is again launching a search for the most worker-friendly dealerships.
The “Best Dealerships to Work for” promotion has a Charleston connection: Lexus of Charleston was honored on the inaugural list of 100 outlets for 2012.
Automotive News in an e-mail this week opened the “second annual search for the Best Dealerships to Work for.” For more information, visit www.autonews.com/bestdealerships. The deadline to notify Automotive News is March 15, 2013.
Lead sponsors of Best Dealerships to Work for 2013 are AutoTrader.com, Manheim and vAuto Live Market View.
Among the website teasers to promote the dealerships are, “Do you offer your employees a quality workplace?” and “Do you offer great benefits and unique, fabulous perks as part of the job?”
The magazine late last spring unveiled its 100 best dealerships to work for but did not rank them. Lexus of Charleston, an affiliate of Hendrick Automotive Group, was one of three dealerships in South Carolina to land on the list and the only one from greater Charleston.
At an October banquet in Las Vegas, Automotive News released the rankings while honoring the top 100.
Lexus of Charleston, which sold 1,091 cars including 547 new and 544 used last year, placed No. 61. David Yarborough is general manager of the dealership, which employs 71 people at 2424 Savannah Highway.