Town Didn’t Approve Float’s XXXtra content

Whoever put a “Guilty Pleasures” sign atop a float in last night’s Mount Pleasant Christmas Parade was guilty of not telling the town about it beforehand.

And town officials were not pleased to hear about the ad for the adult-themed store on Ashley Phosphate Road.

“We are aware that a sign advertising an adult-themed business appeared on a float at the town of Mount Pleasant Christmas Light Parade. The Town neither sanctioned nor approved the advertising,” Town Administrator Eric DeMoura said in a statement today.

He said the party in charge of the float didn’t disclose information about the sign in its entry form, as required.

“We do not support the adult-themed advertising presented on the float,” DeMoura said. “The language was contrary to the family-friendly nature of the parade and brought controversy to an otherwise exceptional parade.”

Reach Robert Behre at 937-5771.

Comments { } is pleased to offer readers the enhanced ability to comment on stories. We expect our readers to engage in lively, yet civil discourse. does not edit user submitted statements and we cannot promise that readers will not occasionally find offensive or inaccurate comments posted in the comments area. Responsibility for the statements posted lies with the person submitting the comment, not If you find a comment that is objectionable, please click "report abuse" and we will review it for possible removal. Please be reminded, however, that in accordance with our Terms of Use and federal law, we are under no obligation to remove any third party comments posted on our website. Read our full Terms and Conditions.