By JIM PARKER
The Post and Courier
Homebuilders’ active participation in the Prism Awards isn’t a cinch that the Charleston real estate market is bouncing back. But every bit helps.
The awards, in its 24th year, honors the best efforts of national contractors, custom builders, remodelers and new-home sales associates throughout the year.
Nearly 50 builders and agents took part for 2012. That’s the highest mark in the past four years, says Andy Barber, vice president of the Charleston Trident Home Builders Association.
“It’s definitely a sign that the market is turning around some,” says Barber, who handles component sales at Builders FirstSource and is a principal in McClellan-Templeton LLC.
This year’s winners in 30 categories were revealed at a banquet Friday night at American Theater in Charleston. Close to 150 people were expected to attend.
The Prism Awards program, he says, is “a way our organization recognizes new home construction and the agents themselves.”
Among the 2012 winners, PulteGroup was the most prodigious, taking home a dozen prizes including nine of 11 in the media, sales and marketing categories. Other winners in the group were Sabal Homes and Dan Ryan Builders.
“Pulte did real well, especially in the sales and marketing (categories),” he says.
The company took home honors for each of its three divisions, Pulte Homes, Centex and Del Webb. It garnered wins in the Best Product - Single Family Houses division, Best in Sales Space and Best New Community, Scotts Creek in Mount Pleasant.
In addition, Ann Ivey of PulteGroup received the “Sales Manager of the Year” award.
Also winning among national homebuilders was Lennar for its Patrick III floor plan, which was named “Best Model Home.”
The association added one honor this year, Excellence in Innovation. According to Barber, the award was created to recognize Cat Five Houses of Charleston.
The company did not win an individual award, but the judges were impressed with its overall efforts such as standing behind its work in case of storms, he says. Cat Five is short for “Category Five”, the highest hurricane-force level.
Along with PulteGroup, multiple honorees included Neil Shepard of Carolina One New Homes for “Salesperson of the Year” and sales volume leader; JacksonBuilt Custom Homes and Saltwater Homes for two “Best Product - Single Family Houses” categories apiece; New Leaf Builders in “Best Product - Single Family Houses” and “Best Product Remodelers” categories; and Priester’s Custom Contracting LLC for “Excellence in Customer Service” and a “Best Product Remodelers” category.
Individual winners also included Citadel Enterprises Inc., Aqua Blue Pools and Structures Building Co.
Shepard topped 30 fellow associates in the 2012 Million Dollar Circle, made up of agents who post sales volume of more than $1 million. He was among six Carolina One New Homes associates in the Million Dollar Circle.
PulteGroup posted the most agents in the $1 million plus rung at 14. Otherswere Dan Ryan Builders, six; John Wieland Homes, two; and David Weekley Homes, Eastwood Homes and Lennar, one each.
Reach Jim Parker at 937-5542 or firstname.lastname@example.org.
2012 PRISM AWARD WINNERS
• Best in Media •• Winner •• Entry Name •
Best Company Brochure PulteGroup Pulte Homes brochure
Best Brochure for a Product PulteGroup Pulte Homes pocket brochure
- Carolina Collection
Best Use of Technology: PulteGroup www.delwebb.com/charleston
Builder Website Design
Social Media Category Sabal Homes Social media
Best Direct Mail Piece PulteGroup Centex: “Why Rent When
You Can Buy?”
Best Newspaper Ad PulteGroup Centex: “Take the 1st Step.”
Best Magazine Ad PulteGroup Del Webb PGA
Best Radio Commercial PulteGroup Life tested kitchens - Pulte
Best TV Commercial PulteGroup Life tested kitchens - Pulte
Best Billboard Dan Ryan Born to Build
Best Advertising Campaign PulteGroup Pulte “Life Tested”
• Best in Sales Space •
Best Sales & Information PulteGroup The Centex Home Store at
Center Old Rice Retreat
Best Model Home Lennar Patrick III
• Best Product Remodelers •
Remodeling Project - New Leaf Hayden residence
$150,000 and Under Builders
Remodeling Project - Priester’s Custom The Kennedy’s remodel
$150,000-$300,000 Contracting LLC
Remodeling Project - Citadel Citadel Enterprises
$500,000 and over Enterprises Inc. Design-Build
• Excellence in Innovation • Cat Five Houses
• Best Product Pool/ Aqua Blue Pools Mount Pleasant Pool
Outdoor Living Spaces •
• Best New Community • PulteGroup Scotts Creek
• Best Product -
Single Family Houses •
$150,000-$200,000 PulteGroup The Camden -
Old Rice Retreat
$200,000-$300,000 New Leaf Zinkon residence
$300,000-$400,000 Saltwater Homes Crowley house
$400,000-$500,000 Saltwater Homes Bearden residence
$500,000-$700,000 JacksonBuilt Reich residence
$700,000-$1 million JacksonBuilt Cluver residence
$1 million-$1.5 million Structures McClain residence
• Excellence in Priester’s Custom
Customer Service • Contracting LLC
• 2012 Salesperson Neil Shepard Carolina One New Homes
of the Year •
• 2012 Sales Manager Ann Ivey PulteGroup
of the Year •
• 2012 Top Volume Neil Shepard Carolina One New Homes
Sales Leader •
• 2012 Million Dollar Circle •
• Company •• Name •
Carolina One New Homes Neil Shepard
John Wieland Homes Mark Szlosek
Carolina One New Homes Julia Cunningham
Lennar Sam Broadway
PulteGroup Carroll Loewer
Carolina One New Homes Shane Ford
PulteGroup Guy Ackerman
PulteGroup Gina Garrard
PulteGroup Yvette Grist
Eastwood Homes Stephanie Sharon
PulteGroup Dana Thompson
Carolina One New Homes Penny Shaffer
PulteGroup Reta Troutman
PulteGroup Gini Rice
Carolina One New Homes Chris Eller
PulteGroup Aimee Spencer
John Wieland Homes Paul Bird
PulteGroup Britt Freeman
PulteGroup Sherry Crosby
David Weekley Homes Lori Schultz
Dan Ryan Builders Chris Everett
Dan Ryan Builders Sara Minter
PulteGroup Paul Coloneri
PulteGroup Claire Finley
Dan Ryan Builders Justin Werner
PulteGroup Katherine Whitehouse
Dan Ryan Builders Pam Tinsley PulteGroup Darrell Connelly
Dan Ryan Builders Mary Gillis
Dan Ryan Builders Jenny Sain
Carolina One New Homes Gordon “Dale” Moore Jr.
The American Theater on King Street also served as venue for this year’s awards banquet (Photo provided).×
Warren Peper of The Post and Courier emceed the awards ceremony last year (Photo provided).×
Andy Barber (right), vice president of the Charleston Trident Home Builders Association, presents a plaque to Kathryn Tupper of The Post and Courier at the 2011 event (Photo provided).×
Close to 150 eventgoers were expected at this year’s Prism Awards presentations (Photo provided).×