By JIM PARKER

The Post and Courier

Homebuilders’ active participation in the Prism Awards isn’t a cinch that the Charleston real estate market is bouncing back. But every bit helps.

The awards, in its 24th year, honors the best efforts of national contractors, custom builders, remodelers and new-home sales associates throughout the year.

Nearly 50 builders and agents took part for 2012. That’s the highest mark in the past four years, says Andy Barber, vice president of the Charleston Trident Home Builders Association.

“It’s definitely a sign that the market is turning around some,” says Barber, who handles component sales at Builders FirstSource and is a principal in McClellan-Templeton LLC.

This year’s winners in 30 categories were revealed at a banquet Friday night at American Theater in Charleston. Close to 150 people were expected to attend.

The Prism Awards program, he says, is “a way our organization recognizes new home construction and the agents themselves.”

Among the 2012 winners, PulteGroup was the most prodigious, taking home a dozen prizes including nine of 11 in the media, sales and marketing categories. Other winners in the group were Sabal Homes and Dan Ryan Builders.

“Pulte did real well, especially in the sales and marketing (categories),” he says.

The company took home honors for each of its three divisions, Pulte Homes, Centex and Del Webb. It garnered wins in the Best Product - Single Family Houses division, Best in Sales Space and Best New Community, Scotts Creek in Mount Pleasant.

In addition, Ann Ivey of PulteGroup received the “Sales Manager of the Year” award.

Also winning among national homebuilders was Lennar for its Patrick III floor plan, which was named “Best Model Home.”

The association added one honor this year, Excellence in Innovation. According to Barber, the award was created to recognize Cat Five Houses of Charleston.

The company did not win an individual award, but the judges were impressed with its overall efforts such as standing behind its work in case of storms, he says. Cat Five is short for “Category Five”, the highest hurricane-force level.

Along with PulteGroup, multiple honorees included Neil Shepard of Carolina One New Homes for “Salesperson of the Year” and sales volume leader; JacksonBuilt Custom Homes and Saltwater Homes for two “Best Product - Single Family Houses” categories apiece; New Leaf Builders in “Best Product - Single Family Houses” and “Best Product Remodelers” categories; and Priester’s Custom Contracting LLC for “Excellence in Customer Service” and a “Best Product Remodelers” category.

Individual winners also included Citadel Enterprises Inc., Aqua Blue Pools and Structures Building Co.

Shepard topped 30 fellow associates in the 2012 Million Dollar Circle, made up of agents who post sales volume of more than $1 million. He was among six Carolina One New Homes associates in the Million Dollar Circle.

PulteGroup posted the most agents in the $1 million plus rung at 14. Otherswere Dan Ryan Builders, six; John Wieland Homes, two; and David Weekley Homes, Eastwood Homes and Lennar, one each.

Reach Jim Parker at 937-5542 or jparker@postandcourier.com.

2012 PRISM AWARD WINNERS

• Best in Media •• Winner •• Entry Name •

Best Company Brochure PulteGroup Pulte Homes brochure

Best Brochure for a Product PulteGroup Pulte Homes pocket brochure

- Carolina Collection

Best Use of Technology: PulteGroup www.delwebb.com/charleston

Builder Website Design

Social Media Category Sabal Homes Social media

Best Direct Mail Piece PulteGroup Centex: “Why Rent When

You Can Buy?”

Best Newspaper Ad PulteGroup Centex: “Take the 1st Step.”

Best Magazine Ad PulteGroup Del Webb PGA

Best Radio Commercial PulteGroup Life tested kitchens - Pulte

Best TV Commercial PulteGroup Life tested kitchens - Pulte

Best Billboard Dan Ryan Born to Build

Builders

Best Advertising Campaign PulteGroup Pulte “Life Tested”

• Best in Sales Space •

Best Sales & Information PulteGroup The Centex Home Store at

Center Old Rice Retreat

Best Model Home Lennar Patrick III

• Best Product Remodelers •

Remodeling Project - New Leaf Hayden residence

$150,000 and Under Builders

Remodeling Project - Priester’s Custom The Kennedy’s remodel

$150,000-$300,000 Contracting LLC

Remodeling Project - Citadel Citadel Enterprises

$500,000 and over Enterprises Inc. Design-Build

• Excellence in Innovation • Cat Five Houses

of Charleston

• Best Product Pool/ Aqua Blue Pools Mount Pleasant Pool

Outdoor Living Spaces •

• Best New Community • PulteGroup Scotts Creek

• Best Product -

Single Family Houses •

$150,000-$200,000 PulteGroup The Camden -

Old Rice Retreat

$200,000-$300,000 New Leaf Zinkon residence

Builders

$300,000-$400,000 Saltwater Homes Crowley house

$400,000-$500,000 Saltwater Homes Bearden residence

$500,000-$700,000 JacksonBuilt Reich residence

Custom Homes

$700,000-$1 million JacksonBuilt Cluver residence

Custom Homes

$1 million-$1.5 million Structures McClain residence

Building Co.

• Excellence in Priester’s Custom

Customer Service • Contracting LLC

• 2012 Salesperson Neil Shepard Carolina One New Homes

of the Year •

• 2012 Sales Manager Ann Ivey PulteGroup

of the Year •

• 2012 Top Volume Neil Shepard Carolina One New Homes

Sales Leader •

• 2012 Million Dollar Circle •

• Company •• Name •

Carolina One New Homes Neil Shepard

John Wieland Homes Mark Szlosek

Carolina One New Homes Julia Cunningham

Lennar Sam Broadway

PulteGroup Carroll Loewer

Carolina One New Homes Shane Ford

PulteGroup Guy Ackerman

PulteGroup Gina Garrard

PulteGroup Yvette Grist

Eastwood Homes Stephanie Sharon

PulteGroup Dana Thompson

Carolina One New Homes Penny Shaffer

PulteGroup Reta Troutman

PulteGroup Gini Rice

Carolina One New Homes Chris Eller

PulteGroup Aimee Spencer

John Wieland Homes Paul Bird

PulteGroup Britt Freeman

PulteGroup Sherry Crosby

David Weekley Homes Lori Schultz

Dan Ryan Builders Chris Everett

Dan Ryan Builders Sara Minter

PulteGroup Paul Coloneri

PulteGroup Claire Finley

Dan Ryan Builders Justin Werner

PulteGroup Katherine Whitehouse

Dan Ryan Builders Pam Tinsley PulteGroup Darrell Connelly

Dan Ryan Builders Mary Gillis

Dan Ryan Builders Jenny Sain

Carolina One New Homes Gordon “Dale” Moore Jr.