NEW YORK — The weekend box office was not only undeterred by aftermath of Superstorm Sandy, it was buoyed by it.
Disney’s “Wreck-It Ralph” opened strongly with $49.1 million and Robert Zemeckis’ “Flight,” starring Denzel Washington, soared to a $25 million debut. Both opened above expectations, capitalizing on East Coast audiences looking for distraction amid the recovery from the storm.
“Wreck-It Ralph,” a 3-D animated family film about a video game villain who tries to break free of his role, is the largest box-office opening ever for Walt Disney Animation, which has produced countless cartoon classics (though doesn’t include Disney’s lucrative Pixar Animation).
Though the hurricane had forced the closure of hundreds of movie theaters in the New York, New Jersey area, most were open for business by the weekend. As many as 100 theaters were still closed on Friday, but many of those were restored during the weekend.
“We didn’t really have a playbook for this,” said Hollywood.com box office analyst Paul Dergarabedian. “But the numbers show that audiences across the country, and particularly in the Northeast, wanted to go to the movies and they did.”
With many East Coast children out of school on Friday, Disney saw an uptick of business for Friday matinees to the well-reviewed “Wreck-It Ralph.”
“`Wreck-It Ralph’ became something of a distraction and an opportunity for families to do something separate of the storm,” said Dave Hollis, Disney’s head of distribution. “Schools being shut down on Friday also played a role as parents were looking for things to entertain the kids and keep them out of the cold.”
Paramount’s “Flight,” which had a smaller opening — 1,884 theaters, or about half the number of “Wreck-It Ralph” — might have been expected to be more harmed by Sandy, considering adult dramas generally depend heavily on the New York City market. But the film, which has found critical raves and Oscar buzz, proved particularly enticing to moviegoers, many of whom were surely pulled in by the star power of Washington, who plays an airline pilot of both heroic skill and debilitating alcoholism.