WISE COLUMN: Freshfields adds wave of new tenants

Freshfields Village continues to add new tenants with the recent addition of five businesses.

Retailers Tommy Bahama presented by Palmetto Islands at 615 Freshfields Drive and J.McLaughlin Men's at 157 Village Green are now open. Also, Coastal Palms-Island Apparel at 654 Freshfields said it has expanded its Vineyard Vines apparel line in the shopping center between Kiawah and Seabrook islands.

Also, three new service-oriented tenants have established offices in the high-end shopping center. They are Clear Seas Communications, Apricot Hill online service and Kingswood Homes, which is relocating its office from downtown Charleston.

Campaign trail

The Charleston-based Piggly Wiggly Carolina supermarket chain will unveil its new marketing campaign at a 4 p.m. news conference today at the College of Charleston. The campaign will replace the company's current "Feeds Your Life" branding promotion with "Local Since Forever," which has been used in limited testing, said spokesman Christopher Ibsen.

The company also will be formally recognized by trade journal Progressive Grocer magazine as the "2012 Independent Retailer of the Year" for its ability to "thrive, survive and enhance its own brand." The publication's honor was announced last month.

Pet projects

Drs. Billy Roumillat and Linnea Bredenberg recently opened Riverbank Veterinary Clinic at 2814 Maybank Highway on Johns Island, a new small-animal clinic. They have been taking care of family pets in the area for more than 10 years.

Also, Paws in Paradise will open soon at 1113 Bowman Road in Mount Pleasant. It will offer cageless daycare, boarding and grooming for all sizes and breeds of dogs, according to its Facebook page.

In addition, Veterinary Specialty Care is now open in its new 16,000-square-foot facility at 985 Johnnie Dodds Blvd., also in Mount Pleasant. A community open house is planned from 11 a.m. to 1 p.m. April 28.

Do you know of a business that is opening, closing or expanding? Reach Warren L. Wise at 937-5524, wwise@postandcourier.com.