Margaret Bjork brings women together ... one panty at a time
Margaret Bjork doesn't use oil paint or charcoal; she has combined her knowledge as a businesswoman and her sense of humor being a comedienne to express herself through the canvas of ladies underwear.
Bjork is the founder and CEO of Private Eyes, a local company that creates women's underwear with inspirational sayings such as, "Who's Your Mommy," "Happy Wife, Happy Life," "Because I Said So" and "My Bet is On Me."
Bjork is a passionate woman that began her company in January. She has started The Duh, a blog on the Private Eyes website that is a place for women to share their experiences while wearing their Private Eyes underwear and is also a place to create personalized underwear.
She said that Private Eyes is a company that specializes in fun and sassy expressions aimed to make women laugh and feel empowered in their lives.
The underwear, 95 percent cotton and 5 percent spandex, come in bikini brief or thong and are white with pink, gray and/or black lettering.
Meet the woman behind the panties 5-8 p.m. today at One Boutique, 478 King St. (upstairs). The event brings together local artists to raise awareness about mental health care; each vendor has agreed to donate 10 percent of sales to the MUSC Behavioral Clinic.
Next Event: Today (see above); Holy City Artists & Fleas, noon-8 p.m. June 12, Eye Level Art, 103 Spring St.; Trunk Show, 6-9 p.m. June 28 at Daniel Island Salon, 130 River Landing Dr., free.
Website: www.privateeyesundies.com
Contact Info: Margaret@privateeyesundies.com
Residence: Daniel Island, 6 years.
Family: Husband, Erik; mother, Katherine, stepdad Jack; father, John; stepmom, Kitty; brothers, Chris, Charlie, Ned, Dylan, James, bulldog Nelson.
Education: Bachelor of Arts in English, minor in women's study, William Smith in 2000.
Career: Chief panty executive, software sales professional.
Goals: I want to have a show at next year's fashion week, be considered an expert in helping women be successful and enjoying their lives, have women all over the world wear PrivateEyes undies on the biggest days of their lives, and then tell us about it on our website. I want my website to be a place where women come to tell each other about successes and struggles and help each other keep keeping on. I want to write and perform a one-woman play.
book reading now: "Bitter is the New Black," by Jen Lancaster.
Influences: Underoos, Dorothy Parker, Mae West, Lily Tomlin, Chris Rock.
Price Range: $12.99-$15.
Artwork featured locally: In the bathing suit area on a lot of fabulous women.
