Jill Cataldo


Recent Articles

Marketers and the shrinking product

I've devoted many columns to the topic of product shrinkage: where a product's price stays the same, but the contents of the...

Coupon Queen: New year, smaller products

As price-conscious consumers, we always aim to maximize the value of whatever we're buying, whether it's a box of cereal, a...

Dealing with rude customers

Are you worried about what other shoppers think of your coupon usage in the checkout lane? My blog readers at JillCataldo.com...

It's a brave new (digital) world for couponing

As technology continues to evolve, the way we receive coupons does too. If you're a smartphone or tablet user, did you know that...

Readers share their favorite coupon tips

My readers are never shy about sharing their couponing and moneysaving tips, so here's a roundup of great ideas for saving...

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