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Jill Cataldo


Recent Articles

Putting an end to the coupon 'color' debate

Is it better to print coupons in color or black-and-white? I've addressed this question in my column on several occasions...

Why do you coupon?

Why do you use coupons? Do you enjoy putting your coupon "earnings" aside for the fun things in life, like leisure activities or...

More tips from readers on saving money

As promised, it's time to feature more of your savings tips. Readers of this column sent all of the following ideas to me. While...

Frugality taken too far?

In a recent column, I featured a list of ultra-frugal savings tips, some of which had me asking myself, "Is this really the best...

Everybody should 'go for it' during clearance sales

Recently, a supermarket chain in my area announced that it was closing its doors, and the stores would reduce everything to 50...

Pros and cons of coupon fairies

What’s a “coupon fairy?” Coupon fairies are people who leave unneeded coupons in the store for others to...

Marketers and the shrinking product

I've devoted many columns to the topic of product shrinkage: where a product's price stays the same, but the contents of the...

Coupon Queen: New year, smaller products

As price-conscious consumers, we always aim to maximize the value of whatever we're buying, whether it's a box of cereal, a...

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