H&M announced plans Monday to open a second store in the Charleston market, picking the Tanger Outlet Center in North Charleston.
A new storefront will be added to the center’s southeastern corner next door to Adidas to make room for the 20,000-square-foot store.
H&M plans to complete the project next fall.
“We are delighted that the H&M will be joining our merchandise mix,” said Penny Benton, general manager of Tanger Outlet Center in North Charleston.
The new location will carry the brand’s standard collection of affordable apparel for kids, men and women. H&M does not operate any outlet stores.
The Swedish retailer is still in the process of updating the ground floor of the historic Kress building at 281 King St. for its first Charleston store. A release earlier this year said the store would debut this fall, but construction setbacks have delayed its opening.
The King Street store will be open by the end of the year, said Nicole Christie, a spokeswoman for H&M.
“We feel that we have found two ideal locations in the Charleston market,” Christie said. “We have often found that opening multiple locations in the same market helps to increase the total traffic in our stores as well as make our collections accessible to even more customers in the local area.”
The expansion in Charleston reflects H&M’s effort to grow a stronger presence in the Southeast, according to a release.
The retailer has about 3,000 stores worldwide, with nearly 300 in the U.S.
Reach Abigail Darlington at 937-5906 and follow her on Twitter @A_Big_Gail