A Jackson, Miss.-based fast-casual chain is celebrating its entry into the Charleston market with a “first menu item free” deal. The password is “Brack.”

Newk’s Eatery has opened dozens of location since 2004, when founder of the McAlister’s Deli chain first unveiled their new concept in Oxford, Miss. Industry publication QSR last year named Newk’s one of the nation’s best franchise deals, citing its “combination of high-quality fare and low prices.” The Newk’s menu features salads, pizzas, soups and toasted sandwiches (I can vouch for the pimento cheese, having made a snack run to the original location when a Southern Foodways Alliance luncheon was unexpectedly delayed.)

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