College of Charleston delved into its history for its new athletics logo, unveiled today, as the Cougars enter their first season in a new conference, the Colonial Athletic Association.
The logo features a simple block ‘C’ in the school colors of maroon and gold and comes in alternate versions that include the words “Charleston”, “The College,” and “Cougars”.
“Our new athletics logo gives us an opportunity to build on our brand identity on a local, regional and national level,” said athletics director Joe Hull. “When our coaches and student-athletes step onto a playing field or into a gym, we need an identifiable mark that sets us apart and sends a strong message that, ‘We Are Charleston.’ We believe the new logo system accomplishes this, especially in recruiting and identifying ourselves with potential student-athletes.”
A statement said the logo, designed in collaboration with local firm Gil Shuler Graphic Design, is the result of an eight-month process with input from alumni, students, faculty and staff and the coaches of 21 varsity teams.
“The new logo conveys the College’s history and traditions while also providing us with a distinguishable identity among the other academically elite schools of the Colonial,” said school president P. George Benson.