Bethenny Frankel to expand Skinnygirl product line
NEW YORK — Bethenny Frankel plans to grow her Skinnygirl line of wine and spirits and power bars to include more food products.
“You’ll definitely see Skinnygirl food,” the former reality TV star said. “If it’s something that I’m passionate about, if it’s something that solves a problem for women in particular because that’s who I connect with the most, and (it’s) any product that I can improve upon or any problem that I can solve, then Skinnygirl will be attached to that.”
She has added what she calls “The New Girls” to her popular line of ready-to-serve drinks, including Moscato, White Cherry Vodka, Mojito and Sweet ‘n Tart Grapefruit Margarita.
Frankel, whose entrepreneurial reach also includes diet books and videos, and a novel, had a six-city run of “Bethenny” on Fox-owned stations last year. The show will air this fall.
“Initially people were afraid of me doing the talk show,” Frankel said. “I kind of had to push through and be tested, but I think as women we’re always being tested (and) the reward is so much sweeter. You’ve got to fight for what you want, but if you really are passionate and you really have drive, then you (can) pretty much accomplish anything.”
Frankel was a runner-up on “The Apprentice: Martha Stewart.” She appeared on “The Real Housewives of New York City,” where she became a breakout star, then starred in her own reality shows.
She believes her honesty about the ups and downs of her personal life has helped people relate to her. Online: www.skinnygirldaily.com.