Patriots Point posted record numbers on Tuesday as ticket sales, parking lot numbers and gift shop sales were the highest in five years.
More than 2,320 paid visitors toured the naval and maritime museum in Mount Pleasant. The attraction collected $35,483 in admission sales and $12,045 in gift shop sales.
By comparison, an average day in April last year saw about 998 paid visitors touring the museum and a total revenue of $22,770.
“We believe these single-day successes will translate into a record spring that will carry over into the summer,” said Patriots Point Development Authority Board Chairman Ray Chandler.
“We’re thrilled to see these numbers and it goes to show that our efforts are working,” Patriots Point Executive Director Mac Burdette said.
He attributed the museum’s success to better marketing, more tours, an improving economy and the Charleston Area Convention and Visitors Bureau’s effort in getting Charleston named the top tourist destination in the U.S. for the past two years.
“The numbers posted yesterday are indicative of hopeful signs of recovery,” Burdette said. “We wouldn’t have dreamed of seeing these numbers five years ago, and they’re part of a growing positive trend that we hope will continue.
The museum, as part of its three-year business plan, aims to sell an additional 40,000 tickets annually by 2016 and recently announced an ambitious $4 million effort to upgrade its static displays with interactive, high-tech improvements.
Reach Warren L. Wise at 937-5524 or twitter.com/warrenlancewise.
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