For more than 35 years, I spent a good deal of my life trying to impact yours through a nightly television news rendezvous.
With early and late newscasts, the goal was to provide an overview of what had happened that day because that might have been the only opportunity for viewers to catch up.
Habits and technology have changed, huh? Now information is available much quicker and we're all accustomed to learning what is happening in real time.
Four years ago, some folks here at The Post and Courier said they wanted me to join the staff. They really weren't sure of the specifics at the time. It didn't really matter what the plans might be, as I was much in favor of being “wanted” after losing my job in broadcasting.
Business cards were soon delivered. My job title was “Multimedia Producer.”
As it turns out, the title was perfect. As the commercial says, “life comes at'cha funny sometimes,” but four years down the road, many of the early uncertainties are starting to make sense.
Webcast in the works
In a couple of weeks, the newspaper's website will start a daily video overview of what's making news that day with an eye to what will be the headlines of tomorrow. The industry refers to such as a webcast. It will include short interviews with reporters and editors as their stories are developing. There will be regular features that provide synergy to some of the health, business, food and sports franchises that already exist in print.
This video capsule will surface each day at 4 p.m. Cameras, lights, teleprompter and microphones have been approved and purchased. There aren't a lot of newspapers around the country spending money on those particular items right now, but at some point, they will.
By luck and design, there are already a handful of people working here who have a television background. Many of the ink-stained regulars understand how this business is changing and are excited to watch this company continue to spread its wings.
The Post and Courier continues to have the largest circulation of any other newspaper in the state. There are many people in this building who still love to smell the ink when those machines start sending “the South's oldest daily paper” down the production line every night. This latest project is an attempt to add to that legacy while also providing users with another platform to receive their information.
We live in a changing world. Decades ago, our grandparents had milk delivered to their doorsteps. When refrigeration and corner grocery stores came along, they still needed milk, but they found a different delivery system.
This is somewhat akin to that. We all still want information, but we're constantly looking for new ways to deliver and receive it.
Our new webcast will be called My Charleston Today presented by P and C TV. (that stands for Post and Courier, not Peper and Charleston)
Whether at work or at home or on your phone, I hope you'll check us out. This column will continue every Saturday on the print side and I'll anchor our webcasts Monday through Friday.
Many editors, reporters, photographers and designers have learned to wear different hats these past few years. Change always produces new challenges. We're all still committed to providing the Lowcountry with the best and most accurate information available every day.
The bosses are hoping it all comes together, and it should. Because in the end, all of our business cards might soon label us as Multimedia Producers.
Reach Warren Peper at 937-5577 or email@example.com
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