Wendy’s pigtails get first touch-up since 1983 with new logo

  • By CANDICE CHOI
    AP Food Industry Writer
  • Thursday, October 11th, 2012
  • Text size: A A A
This undated image provide by Wendy's shows the fast food company's new logo. For the first time since 1983, the Dublin, Ohio-based fast food company is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain. Instead of the boxy, old-fashioned lettering against a red-and-yellow backdrop, the pared down new look features the chainís name in a casual red font against a clean white backdrop.

This undated image provide by Wendy's shows the fast food company's new logo. For the first time since 1983, the Dublin, Ohio-based fast food company is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain. Instead of the boxy, old-fashioned lettering against a red-and-yellow backdrop, the pared down new look features the chainís name in a casual red font against a clean white backdrop.